| COLLECTION | Brand Design Guidelines, Ski Collection |
| YEAR | 2020, 2021 |
| SERVICES | Creative Direction, Apparel Design |
The german brand Pyua was a pioneer in sustainable technical apparel. The brand was the first manufacturer to offer a recycling system to collect old items and disassemble them. After coming under a new ownership VCR was commissioned to define a new design identity for the brand.
